In 8 Steps: How to Double Supermarket and Grocery Sales?

Increasing supermarket and grocery sales does not depend only on marketing as some imagine. Rather, it is based on a variety of factors and conditions that create a unique customer experience. From here, potential customers turn into loyal customers. So, what are the tips and steps that should be followed in order to increase supermarket and grocery sales?

1. Study your potential customers well

First of all, study your potential customers well, by dividing them into small segments, and each segment has a set of common characteristics that distinguish it, in what is called the customer personality. These characteristics include some information, such as: age, gender, monthly income, job title, purchasing behaviors, personal preferences, and other information.

To give an illustrative example, let's assume that you have chosen two different personalities from your customers. Learn below how to create a customer personality in a simplified way:

• Young children and school students: male or female, age between 5 and 18 years, students, do not work and receive personal allowance from parents.

• Sports people: Male or female, employees or small business owners, and their monthly income is above average.

After you have identified your customers' personalities, make sure to provide the desired products for each segment. Young children and school students prefer to buy snacks, such as chocolate, biscuits, juice, etc.

While athletes prefer to buy healthy products that are low in calories, high in protein and beneficial vitamins, such as fruits, vegetables, milk and low-fat cheeses, eggs, and other products. This way, you ensure that all your potential customers will find a product in the supermarket or grocery store that suits their needs.

2. Improve the shopping experience in the supermarket

You must make sure to provide a comfortable and unique shopping experience for your customers in the supermarket and grocery store, because this encourages them to return to you and repeat the experience of buying from you again. To succeed in this, follow the following tips:

 

• Trained workers: Whether you own a small grocery store or a supermarket, give simple training to the workers, which includes ways to deal with customers, and prohibited things such as wearing unclean clothes, not maintaining personal hygiene, and other instructions.

• Organize and clean products and shelves: No customer wants to see shelves or products that accumulate dust. Likewise, organized products on shelves help customers buy complementary products together and faster. This improves the customer's shopping experience and increases supermarket sales.

• Get customer reviews and suggestions: Listen to your customers' reviews and suggestions regarding the shopping experience so that you can work on improving it. This will help you study your customers well and provide the products and services that your customers expect in the supermarket.

• Provide a shopping basket: Some customers do not buy all the products they need at once because there is no shopping basket in grocery stores and supermarkets, so they only buy the necessary ones. Do not lose sales to this type of customers, and provide them with a shopping basket to improve the shopping experience, which results in increased purchases and sales.

3. Pay attention to offers and discounts

Regularly make sure to provide special offers and discounts during periods of low sales and market stagnation. For example, design packages of related products and then offer them to the customer at a low price, to stimulate sales and attract new customers. You will benefit from them later when they repeat the experience of buying regular products without a discount from your supermarket or grocery store.

4. Design a customer loyalty program

The cost of acquiring a new customer is greater than the cost of maintaining an existing customer, so maintain the loyalty of your current customer by designing a customer loyalty program, which is a program that gives points to the customer according to the amount he pays for each purchase. The customer can redeem these points later when they reach a certain number with a discount coupon, for example, on the next purchase from your grocery store.

5. Rely on modern technologies in supermarket and grocery management

You need a point of sale system to speed up electronic payment processes so that your customers do not wait a long time in queues in front of the cashier. In addition, you must use a cloud system that manages inventory, suppliers and purchases so that you can devote yourself to the most important and priority tasks within your supermarket or grocery store.

All of these tasks and more are available in the Grocsale cloud system dedicated to points of sale and grocery and supermarket management. Get a free trial of the program now, to experience the exceptional features it provides, and join the list of successful supermarkets and grocery stores that use Grosel.

6. Create a comprehensive marketing plan for the supermarket

Without a marketing plan, you are invisible to potential customers. You need to apply some appropriate marketing strategies for grocery stores and supermarkets, the most prominent of which are the following:

A. Social media marketing

You need to create accounts on the popular social media sites in Saudi Arabia that focus on visual content, such as Snapchat, TikTok, and Instagram. It is not necessary to be present on all platforms, but it depends on your budget and the size of your business. Start with one platform at first, then expand later. Publish different types of videos and photos on social media platforms for your customers, which include but are not limited to the following ideas: new products that have arrived at the supermarket, products with limited-time offers and discounts, recommendations and reviews from customers inside the supermarket and grocery store, and other innovative ideas.

B. Print and distribute flyers

Don't rely only on digital marketing, also be present on the ground, by printing flyers and distributing them to people passing by in the area or city you are in.

The flyers should contain the phone number, in addition to an attractive feature that encourages the customer to deal with you, such as limited-time offers and discounts, or offer the customer a free home delivery service.

7. Home delivery service

Many customers prefer to get their products from grocery stores and supermarkets via home delivery service, so you must provide this service in your supermarket or grocery store so that you do not lose them.

You have two options, the first is to hire full-time workers to deliver orders to homes. In order to manage home delivery service easily and professionally, use the Grosel system dedicated to managing grocery and supermarkets, as it provides solutions for home delivery such as adding the customer's address, adding delivery workers, and other advantages.

The second option is to subscribe to supermarket delivery applications for a specific percentage. There are several applications in Saudi Arabia, the most famous of which are: Mrsool, Mr. Mandoub, and other applications.

8. Adding new activities

You can also add new activities to the supermarket and grocery store in order to increase sales, such as a coffee machine, an ice cream machine, and a fresh juice machine. In addition, you can add new sections according to the supermarket area and municipality requirements, such as the vegetable section, the perfume section, and the bakery section, or add shelves dedicated to products of specific companies.

You have two options; the first option is to rent these activities to an operating company and take a fixed agreed-upon percentage from them, and the second option is to add these additional activities yourself and own the equipment and goods, and take your full profits from sales. This strategy helps you achieve additional returns, and get new customers interested in buying other supermarket products.

Finally, monitor the strategies of competing grocery stores and supermarkets, and apply what suits the nature of your business and customers. Make sure to measure the return on investment on a monthly or quarterly basis, and adjust your marketing and sales strategy to fully match the needs and desires of your customers.